Skip links

Luis
Tovar

I’m a Web DeveloperDesigner

Problem SolverTeam PlayerStrategicEfficientInnovativeGrowth-Oriented

9

Years of Experience as a Web Developer
& Designer

I'm a Computer Engineer with 9+ years of experience in web development and UI/UX design, having built over 100 high-performance, visually polished websites across various CMS platforms. My work centers on creating clean, responsive, and conversion-focused websites that are not only fast and functional but also visually aligned with each brand’s identity. With 7 years in the marketing industry, I understand how thoughtful design directly impacts lead generation and user engagement. I regularly integrate tools like Zapier to automate workflows and improve efficiency. I'm also experienced in SEO optimization, ensuring websites are built to rank well and attract the right audience. Every project I deliver prioritizes design consistency, performance, and long-term maintainability.

Age

40 Years Old

Location

Davie, Florida

Phone

(305) 680-7191

Email

lucholj@gmail.com

Working in tech since 2005

Professional Experience

Cardone Training Technologies

In my current role within the marketing department, I lead the full design and development of custom WordPress websites, combining strong visual design with clean, scalable code. I focus on building high-performance, user-friendly interfaces that reflect each brand’s identity. I also implement marketing automation workflows using tools like Zapier and HubSpot to enhance lead generation and client management. I manage hosting servers across platforms such as Inmotion Hosting, GoDaddy, and WPEngine, ensuring strong security and optimal performance. I work closely with the DevOps team to maintain application stability and scalability while performing SEO audits and content updates for better search engine visibility. Additionally, I manage servers that host over 300 client pages on Cardone University, providing a seamless digital experience.

Custom Website Development

Designed and developed a considerable number of custom WordPress websites from scratch, creating responsive, brand-aligned layouts and user experiences. Emphasized clean UI/UX, performance, and long-term scalability, with a strong focus on design consistency and ease of content administration.

Performance Optimization

Enhanced website performance by troubleshooting compatibility issues and maintaining link integrity for smooth operations.

E-Commerce Integration & Management

Integrated Shopify with ClickFunnels to streamline order management and improve the online shopping experience; built custom landing pages on Shopify and managed user accounts and role assignments.

DevOps Collaboration

Coordinated with the DevOps team to ensure application stability and scalability, contributing to continuous digital improvements.

Marketing Automation

Implemented efficient automation workflows using Zapier and HubSpot, significantly boosting lead generation and client management.

Server Administration

Managed hosting servers on platforms like Inmotion Hosting, GoDaddy, and WPEngine, overseeing over 300 client pages on Cardone University with a focus on robust security and functionality.

Cardone Capital Project

I led the full redesign and development of CardoneCapital.com, a high-traffic real estate investment platform. My role combined front-end development, design, and marketing integrations to elevate the site’s performance, design, and functionality. Key contributions include:

Special Guest

10X Business Coach Project

I designed and developed the entire 10X Business Coach website, creating a fully custom WordPress member portal where certified coaches can securely log in and access exclusive resources. The platform includes advanced user role management, allowing only verified users with active profiles to view and download specific training materials. I built a structured system to manage a large volume of documents, ensuring both scalability and ease of use. The site uses custom post types, ACF, and secure access logic to deliver a seamless and protected experience tailored to the needs of the coaching program.

Special Guest

Web Projects at Cardone Training Technologies

Designed and developed each website to meet specific project requirements.

Digital Age Marketing Group

I served as the main web designer and developer for attorney clients, delivering over 80 custom websites tailored for legal professionals. I led the development of usattorneys.com—a robust attorney directory built on a WordPress Multisite platform. This project featured a custom dashboard to manage attorney profiles (add, modify, and delete), an optimized database structure, and comprehensive SEO strategies that helped the site rank on Google's first page for key terms

Extensive Web Portfolio

Designed and developed over 80 websites for attorneys, focusing on responsive design, security, and performance.

SEO & Performance Optimization

Applied advanced SEO strategies and web speed optimizations that resulted in top Google rankings and improved load times.

Attorney Directory Development

Led the creation of usattorneys.com, a scalable WordPress Multisite directory complete with custom plugins to enhance functionality. Directory Sample

Visual Design

Utilized Adobe Photoshop and Illustrator to create visually appealing content that met client branding requirements.

Custom Dashboard & Database

Developed an intuitive dashboard and robust database architecture to efficiently manage attorney profiles.

Ongoing Site Maintenance

Ensured the stability, security, and performance of all websites through regular updates and proactive troubleshooting.

USA Attorneys Project

I led the development of usattorneys.com, a robust attorney directory built on a scalable WordPress Multisite platform. I designed and developed a custom dashboard that allows for seamless management of attorney profiles—including adding, editing, and deleting entries—backed by an optimized database structure. Custom plugins were integrated to extend functionality, and I applied advanced SEO and performance optimization techniques, resulting in first-page Google rankings for targeted keywords. This project, along with over 80 attorney websites, showcases my ability to deliver secure, efficient digital solutions for legal professionals.

Special Guest

Web Projects at Digital Age Marketing Group

Some examples of websites I've built - just a glimpse of a much larger portfolio

Chefness Bakery

I spearheaded the development of a custom WordPress e-commerce platform for a bakery, featuring a comprehensive catalog of over 400 products. I designed both physical and digital catalogs to showcase the bakery’s offerings using creative visual techniques. By implementing targeted SEO strategies, the site secured first-page Google rankings for key terms, driving exponential growth in online visibility and sales. I also managed professional product photography and executed email marketing campaigns via Constant Contact, significantly boosting customer engagement and revenue.

Custom E-commerce Platform

Developed a WordPress site that showcases over 400 bakery products, delivering a seamless and engaging online shopping experience. Chefness Bakery Website

Visual & Email Marketing

Managed professional product photography and led email marketing campaigns via Constant Contact, enhancing customer engagement and boosting sales.

SEO Optimization

Implemented targeted SEO strategies that achieved first-page Google rankings, driving a significant increase in online traffic and sales.

Catalog Development

Created and maintained both physical and digital catalogs to effectively present the bakery’s product range with consistent branding.

Chefnessbakery.com

ChefnessBakery.com was designed and developed by me in 2016. I personally captured all the product photos, highlighting the unique qualities of each item. The website successfully ranked on Google for several keywords, including "kosher cake," "mini pastries near me," and "kosher wedding cake," among others. The marketing strategies implemented were highly effective, driving significant visibility and business growth. For additional information or references, please contact Chefness Bakery directly.
In addition, I created a printed catalog to showcase the products to clients. Using Adobe Illustrator, I designed the layout and visuals, handling both the photography and overall design to deliver a cohesive and professional presentation.

Physical Catalog designed by me

Banesco - Venezuela

At Banesco Banoc Universal, I managed the bank’s Windows services environment from 2009 to 2012, ensuring secure and reliable operations. From 2012 to 2015, I transitioned into a SAP specialist role, where I supported and maintained critical SAP environments including BW, CRM, ECC, and SCM. Additionally, I managed the bonds platform and oversaw ABAP development, significantly enhancing system performance and business processes.

Windows Services Administration (2009-2012)

Managed the bank's Windows services, ensuring robust, secure, and continuous operations.

Bonds Platform & ABAP Management

Oversaw the bonds platform and directed ABAP development efforts, driving process improvements and enhanced system performance.

SAP Environment Support (2012-2015)

Provided technical expertise for SAP modules (BW, CRM, ECC, SCM), ensuring seamless operations and system stability

Cross-Functional Collaboration & Optimization

Collaborated with various teams to troubleshoot complex technical issues and implemented regular system audits to boost efficiency and user satisfaction.

Banesco - Venezuela

At Banesco from 2005 to 2009, I worked as an IT Support Specialist in a dynamic environment with over 2,000 employees. I managed an entire IT floor, handling configuration and support for Windows systems and networks. In my second year, I was assigned to provide direct support to senior executives. I also earned Microsoft certifications in Windows XP, Millennium, Vista, and Windows 7, further enhancing my technical expertise.

Comprehensive Technical Support

Provided efficient IT support, troubleshooting issues and meeting the needs of a large workforce.

Executive IT Support

Delivered personalized IT services to top executives, ensuring their systems ran smoothly with minimal downtime.

Infrastructure Management

Configured and maintained Windows systems and networks, ensuring secure and reliable operations.

Certified Expertise

Obtained Microsoft certifications in Windows XP, Millennium, Vista, and Windows 7, solidifying my skills in IT support and systems management.

Education

Bachelor’s Degree in Computer Engineering

Universidad Católica Andrés Bello,
Caracas, Venezuela (2009 – 2014)

Bachelor’s Degree in Computer Engineering

Universidad Católica Andrés Bello, Caracas, Venezuela (2009 – 2014)

Associate’s Degree in Information Technology

Instituto Universitario Jesus Obrero,
Caracas, Venezuela (2002 – 2005)

Associate’s Degree in Information Technology

Instituto Universitario Jesus Obrero, Caracas, Venezuela (2002 – 2005)

Technical Skills & Digital Expertise

100+

Projects Completed

20+ 20+

Years of Tech Experience

A results-driven web developer with extensive experience in front-end and back-end technologies, UI/UX design, automation, and digital marketing. Skilled in modern frameworks, database management, and performance optimization to build high-quality web solutions.

Programming & Development

Frameworks & Platforms

Software & Tools

Marketing & Optimization

Design & UX/UI

Additional Web Projects

Image-901.png
luis-tovar-opportunity

If you didn’t see something you need in my resume, give me a few days. I’ll learn it and solve your problem.